Have you ever thought about how cool would it be to have your own online store? Selling products or services to people all over the country, or even whole world? E-Commerce can seem like a crowded market, but it's still a growing field with an increasing share in global shopping every year. So no worries, it’s never too late to hop in! Starting your online business is actually much easier than going the old “offline” way. Remember that the Internet doesn't limit you in terms of location. For example, let’s say you live in a wine-producing region and you want to sell your delicious wine. Selling it traditionally, through a...
PPC, or Pay-Per-Click. First, let me just very briefly describe what it is. You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results. Oooor…you can just use PPC! Basically, even if your SEO is not strong enough, your link can appear on the search results page thanks to PPC Ads. And because you only PAY_ PER_ CLICK, this form of advertisement is VERY...
Let’s talk about S.E.O. a bit. A lot of people think it’s some kind of magic… but that’s not the case. Just take a look at it from your perspective: What do YOU do when you want to find something on the Internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% visitors will behave exactly the same way… Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized. Exactly how search engines work is a closely guarded secret, but...