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Why Your Company Should Hire a Digital Marketing Consultant

Why Your Company Should Hire Digital Marketing Consultant?
With the recent turn of events, most businesses are forced to go digital either through online marketing or selling. As this trend continues to be the new norm, as a business owner you want to know how you can keep up with the trend and how going digital can help you boost your business brand. Learning the ins and outs of digital marketing is not easy. Although it is not completely impossible, it is much better for you to hire a digital marketing consultant. Why? This allows you to focus on other aspects of your business. So, how can a digital consultant help you? Let’s define first what a digital...

Introducing SoLoMo – a comprehensive marketing solution for local businesses.

So, you run a small business... And you've probably thought about doing some marketing to improve sales. But, you‘ve got no time to study all the boring stuff… No worries; it is our job to take complete care of you! Introducing SoLoMo - a comprehensive marketing solution for local businesses. SoLoMo stands for social, local, mobile. The following example says it all: This is John. He runs a small, but cozy pizza place. The first thing we’ve done for John’s business is a website primarily optimized for smartphones. Why? ‘Cause searching and browsing the Internet is done primarily on mobile devices nowadays. A desktop version is still important, but going...

Selling products or services to people around the world

Have you ever thought about how cool would it be to have your own online store? Selling products or services to people all over the country, or even whole world? E-Commerce can seem like a crowded market, but it's still a growing field with an increasing share in global shopping every year. So no worries, it’s never too late to hop in! Starting your online business is actually much easier than going the old “offline” way. Remember that the Internet doesn't limit you in terms of location. For example, let’s say you live in a wine-producing region and you want to sell your delicious wine. Selling it traditionally, through a...

PPC Explainer

PPC, or Pay-Per-Click. First, let me just very briefly describe what it is. You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results. Oooor…you can just use PPC! Basically, even if your SEO is not strong enough, your link can appear on the search results page thanks to PPC Ads. And because you only PAY_ PER_ CLICK, this form of advertisement is VERY...

SEO Explainer

Let’s talk about S.E.O. a bit. A lot of people think it’s some kind of magic… but that’s not the case. Just take a look at it from your perspective: What do YOU do when you want to find something on the Internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% visitors will behave exactly the same way… Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized. Exactly how search engines work is a closely guarded secret, but...

7 Phase web design process

Website. Maybe you’re thinking about having your first one made …or maybe, you just need a new, better one. In any case, you should know at least some of the basics about web design. …and no worries, it will only take 3 minutes. First of all, let’s face it: a Website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money...

10 Costly Search Engine Mistakes to Avoid

Search Engines Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not…

7 Ways To Drive Laser Targeted Traffic to Your Site

Traffic Website

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site. It’s not that internet marketing techniques that vary from industry to industry that make a difference, but how you apply them to marketing your business. The most important element of internet marketing is to go where your customers are. Just as you wouldn’t promote gambling on a gardening site, don’t promote products and services, your own or someone else’s, or MLM where it’s not welcome. What I’m saying is, don’t just throw your product up anywhere. That’s not targeted traffic….

7 Free Search Engine Optimization and Writing Tools

Search Engine Optimization Tools

Traffic. Everyone wants free traffic, and what better way to get it than optimizing your site? There are some very simple things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines. Below are some of the best sites I have found for optimizing my sites. 1. Check your site. Before you start tweaking your site, you need to make sure that it’s either in Google or not banned by Google. The truth is, you want to optimize your site for Google, which is now the…

7 Search Engine Optimization Strategies That Work

Search Engine Optimization Strategies

The Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improving their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice. 1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the…

6 More Tips For Raising Your Search Engine Rankings

6 More Tips for Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability. 1. Site Navigation The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well. 2. Choose Less Popular Keywords Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special…

5 SEO Tasks You Should Do Every Day

5 SEO Tasks

There are five simple tasks that you need to do daily to keep your site on top. Here they are: 1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to. 2. Re-order…

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