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Why Your Company Should Hire a Digital Marketing Consultant

Why Your Company Should Hire Digital Marketing Consultant?
With the recent turn of events, most businesses are forced to go digital either through online marketing or selling. As this trend continues to be the new norm, as a business owner you want to know how you can keep up with the trend and how going digital can help you boost your business brand. Learning the ins and outs of digital marketing is not easy. Although it is not completely impossible, it is much better for you to hire a digital marketing consultant. Why? This allows you to focus on other aspects of your business. So, how can a digital consultant help you? Let’s define first what a digital consultant is and their scope of work. Unlike the traditional marketing professionals, digital consultants work...

Introducing SoLoMo – a comprehensive marketing solution for local businesses.

So, you run a small business... And you've probably thought about doing some marketing to improve sales. But, you‘ve got no time to study all the boring stuff… No worries; it is our job to take complete care of you! Introducing SoLoMo - a comprehensive marketing solution for local businesses. SoLoMo stands for social, local, mobile. The following example says it all: This is John. He runs a small, but cozy pizza place. The first thing we’ve done for John’s business is a website primarily optimized for smartphones. Why? ‘Cause searching and browsing the Internet is done primarily on mobile devices nowadays. A desktop version is still important, but going mobile first is crucial if you don’t want to lose any potential clients. We have...

PPC Explainer

PPC, or Pay-Per-Click. First, let me just very briefly describe what it is. You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results. Oooor…you can just use PPC! Basically, even if your SEO is not strong enough, your link can appear on the search results page thanks to PPC Ads. And because you only PAY_ PER_ CLICK, this form of advertisement is VERY effective. When you think about it: Only people interested in your offer will click on...

SEO Explainer

Let’s talk about S.E.O. a bit. A lot of people think it’s some kind of magic… but that’s not the case. Just take a look at it from your perspective: What do YOU do when you want to find something on the Internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% visitors will behave exactly the same way… Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized. Exactly how search engines work is a closely guarded secret, but the main principles are known. They’re based on two main factors: Keywords and links. Let’s...

7 Phase web design process

Website. Maybe you’re thinking about having your first one made …or maybe, you just need a new, better one. In any case, you should know at least some of the basics about web design. …and no worries, it will only take 3 minutes. First of all, let’s face it: a Website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more VISITORS if can’t turn them into...

5 SEO Tasks You Should Do Every Day

5 SEO Tasks

There are five simple tasks that you need to do daily to keep your site on top. Here they are: 1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to. 2. Re-order your links, putting the best ones first. And putting them into categories if you have…

4 Tips For Raising Your Search Engine Rankings

4 Tips Search Engine Rankings

Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find. Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company can guarantee a high rankings for your site permanently, often times hiring a web marketing company will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job,…

3 Steps To Getting Listed In The Search Engines

Getting Listed Search Engines

You’ve just finished putting in all kinds of effort towards getting your website online. You’re ready to take orders and make sales. The only problem is… No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all. 1. Write an article related to the main topic of your website. Not sure if you know enough about writing to write an article? Don’t worry about being perfect. Write about what you know. Keep the article short, between 300-600 words long. When you write the article, give out general information that…

3 Key Off-Page Search Engine Optimization Methods

SEO Methods

On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages. What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more…

SEO Do-It-Yourself

SEO Do It Yourself

Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimization company, or if you have the time, there are some changes you can make to your website yourself. Step 1: Keyword Research What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimization Miami ”). Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical…

How to Succeed in Online Marketing

Online Marketing

Online marketing! Sounds easy because of this simple click system and ever-growing internet world but stay careful! Easy sounding online marketing is entirely different game for smart players. I assume it a challenging sport. Let’s go ahead with some latest strategies and news on online marketing that may help you becoming a brainy player. The latest and successful online marketing techniques No doubt, there are countless online marketing techniques and strategies but those who still stick to the old ones never succeed in their businesses. If you employ the latest techniques, you will surely succeed in your business, provided you make a smart move with relevant one to your business. They will help you enhance the support for your business’ overall marketing objective which is…