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Why Your Company Should Hire a Digital Marketing Consultant

Why Your Company Should Hire Digital Marketing Consultant?
With the recent turn of events, most businesses are forced to go digital either through online marketing or selling. As this trend continues to be the new norm, as a business owner you want to know how you can keep up with the trend and how going digital can help you boost your business brand. Learning the ins and outs of digital marketing is not easy. Although it is not completely impossible, it is much better for you to hire a digital marketing consultant. Why? This allows you to focus on other aspects of your business. So, how can a digital consultant help you? Let’s define first what a digital consultant is and their scope of work. Unlike the traditional marketing professionals, digital consultants work...

Introducing SoLoMo – a comprehensive marketing solution for local businesses.

So, you run a small business... And you've probably thought about doing some marketing to improve sales. But, you‘ve got no time to study all the boring stuff… No worries; it is our job to take complete care of you! Introducing SoLoMo - a comprehensive marketing solution for local businesses. SoLoMo stands for social, local, mobile. The following example says it all: This is John. He runs a small, but cozy pizza place. The first thing we’ve done for John’s business is a website primarily optimized for smartphones. Why? ‘Cause searching and browsing the Internet is done primarily on mobile devices nowadays. A desktop version is still important, but going mobile first is crucial if you don’t want to lose any potential clients. We have...

10 Costly Search Engine Mistakes to Avoid

Search Engines Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance…

7 Ways To Drive Laser Targeted Traffic to Your Site

Traffic Website

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site. It’s not that internet marketing techniques that vary from industry to industry that make a difference, but how you apply them to marketing your business. The most important element of internet marketing is to go where your customers are. Just as you wouldn’t promote gambling on a gardening site, don’t promote products and services, your own or someone else’s, or MLM where it’s not welcome. What I’m saying is, don’t just throw your product up anywhere. That’s not targeted traffic. To get targeted traffic, you have to promote where others are looking for what you…

7 Free Search Engine Optimization and Writing Tools

Search Engine Optimization Tools

Traffic. Everyone wants free traffic, and what better way to get it than optimizing your site? There are some very simple things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines. Below are some of the best sites I have found for optimizing my sites. 1. Check your site. Before you start tweaking your site, you need to make sure that it’s either in Google or not banned by Google. The truth is, you want to optimize your site for Google, which is now the number one search engine in the world. It won’t do you any good to optimize…

7 Search Engine Optimization Strategies That Work

Search Engine Optimization Strategies

The Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improving their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice. 1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and…

6 More Tips For Raising Your Search Engine Rankings

6 More Tips for Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability. 1. Site Navigation The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well. 2. Choose Less Popular Keywords Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to…

SEO And SEM – What is Difference?

Search Engine Marketing

It happens innumerable time that two terms look so similar that it becomes difficult to draw thin lines of difference between them. Here we are talking about SEO and SEM, the two wheels of the vehicle for a website to have smooth ride on cyber road. In fact the SEO SEM combination is employed for websites to find desirable ratings and most prospective audiences. While SEO stands for Search Engine Optimization, the full form of SEM is Search Engine Marketing. Drawing The Thin Line Of Difference As I mentioned before, it is difficult to bring out thin differences between SEO and SEM. We can consider SEO as a part of SEM. This ensures that SEM is a broader term as compared to SEO and thus,…

SEO Companies- Choosing The Best Cradle For Your Website Support

SEO Companies-Miami-Florida

Are you ashamed of admitting that you don’t possess right fuel to spread fire of your website? Don’t be ashamed, as majority of website owners share the same space with you. Search engine optimization is a sophisticated task and thus, you need expert SEO service to carry out this task for you. Remember! If you waste your precious time in thinking or trying your own hands, you are expected to burn your hands soon. What SEO Companies Can Do For You There are many SEO companies, who provide a number of facilities to bring your website in the front league. Let us see what these companies are capable of providing: The SEO firms works to avail search engine registration for your website. Thus, your website…

Keeping Track Of Your Seo Efforts

SEO Track

What is the most prominent mistake committed by some people in seo jobs? These people don’t bother to keep track of seo techniques employed by them for the promotion of a particular website. It is the myth related to search engine optimization that once a website achieves desired rank on all popular search engines, it is going to reside there forever. However, reality is far away from this illusion, as people known as search engine optimization specialist are of the view that nothing remains constant with search engines. Why Do Website Change Their Ranks There are a number of reasons behind the changing ratings of a particular website on different search engines: The foremost reason behind this is that search engines are in constant process…

Search Engine Rules And Techniques – Yahoo Vs Google

Search Engine Rules

The war between two gigantic search engines, Yahoo and Google, is always in the news on cyber space. The fact is undeniable that latter has entered the game of searching years after the former. However, Google has managed to magnetize the Internet searchers with its capable search engine algorithms and thus, has enjoyed the top position as seo search engine for many consecutive years. Still, we can’t undermine the presence of Yahoo on Internet. Where The Differences Lie It has been discussed a number of times by experts marinating seo forum and seo blog that there are noteworthy differences between the search criterions of Yahoo and Google. Let us share some of these points in the following discussion. Contents For Google – It has been…

SEO Mistakes And Myths – Avoiding The Avoidable

SEO Mistakes-Myths

Humans are bound to commit mistakes; however, the good thing is that mistakes are path builders for future successes. If you are performing web site search engine optimization for the first time, you are liable to pamper some myths in your mind and consign certain mistakes. These evil aspects of seo are bound to hamper the prosperity of your website. However, these unpleasant aspects of search engine optimization are avoidable. What Are Most Detrimental Myths If you are new to seo, don’t be ashamed to admit it, as every seo expert attains the level of expertise with passage of time. The incomplete knowledge of seo techniques give birth to some myths related to this process: The most dominating myth related to seo is that websites…

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