Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability. 1. Site Navigation The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well. 2. Choose Less Popular Keywords Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special…